Organizations turn to online videos to further reach their audience (Feature Story)

For my journalism class this semester, we had to write what our teacher called a “packet project.” A packet is a collection of different news stories on one broad topic. I chose my topic to focus on the impact of online videos, which was both fun and challenging. We had to write a feature story, profile, and an editorial, which took us about half a semester.

This is the first of the packet stories. For my feature I had the opportunity to interview Rob Bluey of the Heritage Foundation‘s Daily Signal. Probably the best thing that’s come out of this project isn’t the paper or grade itself, but that I scored an internship with Mr. Bluey for this summer after the interview. At the beginning of the semester, I applied for Heritage’s Young Leaders Program (a highly competitive internship position that selected forty college students out of 470 applicants). After contacting Mr. Bluey for an interview request, I received word that he would be happy to help me with the project, but also wondered if I’d let him interview me. By the end of the interview, he sent me an official request to join the team.

For my profile story, click here.

For my editorial story, click here.


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Rob Bluey is the editor in chief of the Daily Signal as well as vice president of publishing at the Heritage Foundation.

PENSACOLA. Fla. —An ordinary day for Rob Bluey often consists of a single idea. A single idea that is then bounced around with members of his multimedia team, who then draws up an outline including budget, headlines, and interview questions. After filming and careful editing, Bluey and his team release a new video to the Daily Signal’s website.

Organizations are now turning to online videos to promote themselves and reach the public.

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